Riley Design asked Hart Creative Marketing, Inc. to develop a complete email marketing campaign for McAfee. Their primary goal was to educate partners about a new Rewards Program in which constituents earned points towards retail merchandise based on their sales volume. However, McAfee also needed to collect information about its partners as a secondary aim. The success of their campaign therefore hinged partially upon the number of constituents that opened their email, clicked through to a landing page and then completed a short series of questions. From the ground up, our email campaign was designed to maximize conversion.