eWareness

Until recently, dissemination of information was controlled largely by mass media. Savvy companies were able to control newspapers, radio and television with the right combination of public relations and marketing.

Times have changed dramatically. The advent of the Internet has fundamentally transformed the way in which information is created, distributed and consumed. The cost of publishing has fallen to zero, allowing anyone with a computer and an Internet connection to freely communicate to the world with a few clicks of a mouse. From industry niche Web sites to personal blogs, the balance of power has shifted from mass media to the masses. Bloggers, podcasters and end users control the future of your brand.

Situation

Open your eyes and uncover the impact of consumer generated media on your organization and brand.

Listening Solutions

Monitor your ecosystem with an array of technologies and services designed to cut through the clutter.

Broadcasting Solutions

Get the word out by leveraging consumer generated marketing tactics that take full advantage of the blogosphere and online communities.

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