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Podcasts
Podcasts are multimedia content that can easily be downloaded to a user's computer or portable media device (such as Apple's iPod.) Podcasts offer marketers and content providers the ability to provide information, education, entertainment or exclusive value added subject matter to users via an extremely low cost distribution model.
Podcasts foster deep engagement with brand and content, and like most forms of online media, real time rates of engagement can be easily tracked through subscription and download statistics. Content can be released to subscribers at intervals through many networks like Apple iTunes or via rapidly emerging RSS aggregating technology being adopted in the newest generation of web applications.
Increasingly, advertisers and brands seek to sponsor topical podcasts that reach valuable demographic groups. Video podcasting has moved to the forefront with recent releases of next generation portable devices. Like corporate blogs, podcasts are seen as highly relevant, community-centered media that have become widely adopted by web users.
Hart Creative Marketing, Inc. provides full service corporate podcast solutions. We concept, produce, distribute and market content to enhance our clients brand and deliver positive return on investment. When used with a strategic mix of other interactive initiatives such as blogging, eWareness and search engine marketing, podcasts can be a highly effective means of connecting with key target audiences.
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