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Data Gathering
Acquire More Information
When it comes to relationship marketing, data is key. Data determines whom you communicate with, how often and in what way. It provides the foundation for contextual relevance and enables organizations to segment messaging to increase conversion. In order to segment and personalize communications based on data, you must first find a way to acquire it.
Hart Creative Marketing, Inc. provides two primary methods of data acquisition:
Organization OwnedHart Creative Marketing, Inc. specializes in creating unique data gathering tools customized to meet the needs of an organization. Unlike third party data gathering, organization owned data gathering programs and the data they collect is proprietary. Hart Creative Marketing, Inc., along with the organization, determine what data should be collected and in what manner. This method of data gathering is particularly useful when attempting to collect product preference information.
Third PartyHart Creative Marketing, Inc. possesses relationships with a variety of third party data providers. We offer list acquisition, appending, co-registration and other services that leverage pre-existing segments of customer data. Third party data services can shorten the time required to build a robust stakeholder database; however, in many cases the data is shared and may also be available and for sale to your competition.
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